Advertising on YouTube is very different from running a PPC or paid social media campaign. In recent years, Google has rolled out a series of changes that have made YouTube ads a very worthwhile investment. A few years ago, Google announced that it would allow advertisers to reach a larger audience on YouTube, especially on mobile devices, where 50% of YouTube views occur. Perhaps the biggest announcement of the changes it’s rolling out is that advertisers will be able to target viewers based on their Google search history, in addition to viewing behavior that YouTube already targets. Marketers can now target ads to people who have recently searched for a certain product or service. If the content of a video ad is closely related to the search that viewers have been researching, they may be more likely to watch the entire ad or click on it to get to the site.
Using your Google Ads account, and YouTube account, you can collect information about full views of your ads, partial views, channel subscriptions, CTA click-through rates, views from users who share content, and views attributable to your brand’s other content Data who originally watched the video ad. These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results.
Video campaigns allow you to reach and engage with your audience on YouTube and through Google video partners. When creating a video campaign, you can choose from different campaign objectives, campaign subtypes, and ad formats to tell people about your products and services and drive them to take action.
The cost of YouTube advertising depends on several factors, including watch time, audience targeting, and campaign goals. However, YouTube’s advertising costs average $0.10 to $0.30 per view or action, with an average daily budget of $10. This means you’ll pay around $0.10 to $0.30 every time someone views or interacts with your ad, such as by clicking on a call-to-action. In most cases, you’re going to pay on a cost-per-view scale. Every time someone views your ad, you will pay for that view. It’s important to set a maximum amount you want to spend on views to ensure that you don’t overspend your campaign’s budget. It’s not a standard cost every time, but it’s a common rate of business experience when they invest in YouTube advertising. The price of your YouTube ad will vary depending on the quality of the video, your target audience, and your campaign goals.
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