Landing page design is the process of creating an attractive website page for your target audience and website visitors. It should encourage them to convert from leads to subscribers or customers. An effective landing page design is brand-relevant, includes your product or service and company information, and includes relevant offers and calls to action (CTA).
An effective landing page is the foundation of successful online marketing. Your offer can be great, and your PPC ads can be an optimized piece of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout must be perfect. A good, persuasive landing page grabs visitors’ attention and forces them to complete a conversion.
The look, feel and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it converts. The primary goal of your landing page should be to make conversions easier for a visitor, so it is important that all elements of your page work towards conversion goals, be it filling out a form, shopping, signing up for a newsletter, or downloading an eBook.
An effective landing page design makes the smart use of color and striking imagery. Certain button colors such as red or green are used to increase landing page conversions, but the most important thing is to make sure there is a strong contrast between the button color and the background. You should test many different button properties to ensure a good landing page – test color, position, and size to discover the most effective landing page layout.
Be sure to maintain a clean page with clear, natural navigation and no pop-ups. A good landing page provides all the information you need to encourage visitors to convert. Excessive information can overwhelm the viewer, so keep it simple and provide only the necessary information that will guide the viewer down the funnel. The information you place in the front and center should be easily scannable. A good landing page copy when using bullet points to explain in detail.
A good landing page should have a strong offer and be able to explain in clear and concise language why the offer is valuable. Landing page titles and subtitles provide a great opportunity to promote the value of your offer. The most effective landing pages confirm the offer with the title and use sub-headings to further explain the offer and share the price offer.
Good landing pages use lots of confidence signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take many forms – testimonials are a classic form of trust signal that capitalizes on word of mouth to reassure visitors through approvals from past clients or customers.
Today, it’s critical that your landing pages are easily navigable on mobile devices, as nearly 30% of web activity originates from mobile devices. It turns out that having a mobile-friendly website can even double your conversions. Your landing page should look and feel great on mobile—easy to navigate, fast to load, and super clickable.
As an online marketer, you naturally want to collect as much data as possible from users when they visit your website. However, when it comes to creating a good landing page, less is more. It is important to let users fill in as many form fields as possible. The more fields you ask your visitors to enter, the less chance you have of filling out the form and completing the desired conversion. If conversion requires a form, please only ask for the essentials that are needed. Remember, you can always ask for more information on the thank you page. Most users don’t mind giving their name and email address, but asking for a phone number or date of birth can send your churn rate skyrocketing to 50%. Watch out for those form fields!
If you have a great offer and you’ve been promoting it well, you’re likely to get traffic from many different sources. If possible, you’ll want to customize your landing pages for different audiences. Users arriving on your landing page from Facebook or Instagram posts are completely different than users arriving on your landing page from a PPC ad or a link in your monthly newsletter.
An effective landing page ensures that the words used in its page copy match the keywords and text used in its PPC ad. Repeating the same language and key phrases reassures visitors that they are on the right way and showing consistency. It’s also important to give users direct access to what they’re looking for. If users click on PPC ads for sleeping bags, don’t put them in the camping section – you want to take them to the exact destination they want.
Typically, landing page cost starts from Rs 15,000 and up, depending on the nature of the work and the amount of customization required.
Your landing pages play a vital role in your marketing and advertising efforts. Professional landing pages can enhance your sales, lead generation, and boost revenue generation. We at Quicktouch technologies based in Delhi provides the best landing page design services in India. Our landing pages services include: